Hence, it makes easier for Australian accounting standards into global practices and cost of implementation was significant. Life Cycle The life cycle analysis indicates about the different phases in which a company belongs and the major phases within such analytical tool are introduction, growth, maturity and decline.
Right now the investment in technologies is not at par with the vision of the company. Every each year, value of earnings has shown loss when it was reported in Australian dollars. With respect to social trends, the demand for clothing across Australia implies that eco friendly products are highly preferred and it is positively followed by Billabong Unlocking Billabongs Group Value, On the basis of analysis of Billabong, it is evaluated that the most suitable strategy is market development Billabong swot analysis the company should look for developing new markets for its clothing products.
However, Billabong is awkwardly positioned between Rip Curl and Quicksilver. Moreover, smaller brands like Byron Bay label, Afends has dramatically grown in the last decades by selling its products through independent and online stores.
Opportunities for Billabong International Limited — External Strategic Factors Article continues after advertisement The new technology provides an opportunity to Billabong International Limited to practices differentiated pricing strategy in the new market.
Thus, the strategy as proposed for the next 12 months is to perform rapid developments of new market for its clothing products. Billabong uses Hong Kong as the central sourcing division to provide most of its products to Australia and New Zealand. Billabong gains customer satisfaction by offering quality products that is not vulnerable or ruined easily despite the harsh conditions of many of their products intended uses, such as swimmers, skis and snowboards.
The new product line is a modern, up-scale look but also inexpensive casual dress codes at workplaces. A combination of an interactive website, promotional magazines and flyers, personal in store selling and strong public relations through both sponsorship of sporting events and famous athlete using Billabong products have generated a strong brand images amongst its industry.
Not highly successful at integrating firms with different work culture. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.
The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. Supplier power is lower because of existence of large number of sellers and finally, the threat of substitute is lower, as consumers have no alternatives to clothing.
This is one of the major limitations of SWOT analysis.
Because of this Billabong has adopted an exclusive distribution network where the product is only available in specialty surf shops. These strategies are classified as market penetration, market development, product development and diversification. By meeting customer demand, positioning itself as a well-known and trusted brand with a vast amount of prestige it has ensured that sales remain high.
Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time.SWOT Analysis Words | 4 Pages.
Introduction “SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation” (Pearce, II & Robinson,p. ). Using this model, we will look at the external factors of the energy industry that affect Range Resources Corporation.
1 - Billabong Analysis Essay introduction.
Company Profile – Billabong International Ltd – Overview of Billabong Billabong International Limited is an Australian based clothing company that established its business in ’s and expanded internationally through its franchises and acquisitions.
The business is engaged in the marketing, distribution, wholesaling and retailing of. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. A SWOT analysis of Billabong International Ltd., a clothing company, is presented.
It is involved in the marketing, distribution and retailing of apparel, accessories and wetsuits in Australia, North America, Japan, New Zealand and South Africa. Billabong International Limited maintains its dominant position in market by critically analyzing and reviewing the SWOT analysis.
SWOT analysis a highly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning. SWOT Analysis of Billabong Home» SWOT Analysis of Billabong. Billabong is an Australian clothing company that is concerned with the production of clothing related products and its accessories, and the clothing industry analysis is performed as follows.Download