The product promises to remove dandruff and give clean, healthy hair to users. Head and Shoulders has always been pricing its products competitively keeping in mind its closest competitor Hindustan Unilever.
Head and Shoulders is a subsidiary of the American brand proctor and gamble, known for its anti-dandruff and non-dandruff shampoos and conditioners.
It has significant market share in Pakistan, Canada, and Bangladesh apart from India. In the recent times, in the month of AprilHead and shoulders launched a new campaign. Company claims it has the best dandruff cleaning formula to eradicate even the thinnest shred of dandruff from the scalp.
Head and Shoulders started with Proctor and Gamble scientists spending 10 years finding the magic formula to solve the widespread problem of dandruff. The company tries to make these characteristics synonymous with that Head and Shoulders. Head and Shoulders was successful in establishing itself as a reliable brand in the Indian market.
With time, consumers started to recognise Head and Shoulders as a trustworthy and quality brand. The brand also does promotional pricing in its marketing mix during the summers when it provides discounts on its product range.
Post the research, they started using Zinc Pyrithine in their formula. The brand sells hair care products that caters to men and women, with a promise to solve problems related to dry hair, itchy scalp, dandruff and severe scalp conditions.
The campaign moves away from previous campaigns, and goes towards a theme whose central idea reveals a different perspective on what a healthy scalp should look like. About Head and Shoulders: The company launched many creative, informational and aggressive ad campaigns to create and maintain brand visibility in the market.
Head and Shoulders establishes itself as a premium brand and uses top actors, famous personalities and beautiful models in its advertisements. The campaign aimed to empower people to be bold, brave and confident.
Meanwhile the brand has been capturing markets and spreading its presence in several countries across the world.
This makes them accessible to different kinds of users who can buy quantities according to their needs. Ads came up on different media like; television channels, newspapers, posters, magazines, YouTube and hoardings at crowded places. The packing of Head and Shoulders constitutes of tactfully shaped white bottles with elements that resemble the essence of freshness in the minds of the viewers.
Head and shoulders has gained the trust of consumers by providing quality products. Head and Shoulders products are available in different sizes ranging from 3 ml sachets available at 3 rupees to ml packs available at rupees.
It was very effective against dandruff due to its anti-fungal properties. It started its operations in India in the year and there has been no looking back since.
It is a great example of anxiety marketing used by the company to drive sales by playing on the fear of the consequences addressed by the product.
The prices are kept reasonable to retain its existing customers and attract new customers. The products travel from factory to distributor to whole-seller to retailer and finally to the consumer.
This gives an insight on Head and Shoulders marketing mix. Its approach has been penetrating pricing in the past so it can sell high volumes and reach a large customer base. The success of Head and Shoulders like many companies depended on its marketing team.
Conditioners of the variant Smooth and silky and anti-dandruff. The product portfolio in its marketing mix includes shampoos like Anti dandruff, anti-hair fall, silky black, lemon fresh, cool menthol, cool blast, dry scalp care with almond oil, smooth and silky and hair retain.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. This further increases the sales and leads to higher revenues Place: Let us start the Head and Shoulders Marketing Mix: It has featured famous personalities in its advertisements in the past.
Since the s, it has marketed its tagline: The products are available at kirana stores, supermarkets, discount stores, hypermarkets, local markets and online sites.Project Report On Head And.
Shoulders Shampoo Marketing Essay INTRODUCTION: Procter & GambleÂ (P&G) is an AmericanÂ company headquartered in downtown. Head&shoulders 1.
MARKETING THEORY AND PRACTICE 2. DEDICATIONWe dedicated this report to our parents and the respectedteachers 2 3. Introduction Procter & Gamble started its operations in Pakistan in withthe goal of becoming the finest global local consumer goods companyoperating in Pakistan.
Marketing Mix 14 Product 15 Level. The brandguide table above concludes the Heads & Shoulders SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Marketing Mix of Head and Shoulders analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion).
Head and Shoulders marketing mix explains the business & marketing. Project Report On Head And Shoulders Shampoo Marketing Essay.
Print Reference this. Disclaimer: Head & Shoulders is the world’s number one anti-dandruff shampoo. A power brand from P&G, this brand made it debuted in India in year of Marketing mix and Strategy. MARKETING MIX STRATEGY FOR HEAD & SHOULDER: Based on this current situation, by doing some maketing analysis of Head & Shoulders, I provide a marketing plan for Head & Shoulders in the next five years.
Procter & Gamble Co. (P&G, NYSE: PG) is an American multinational corporation headquartered in Cincinnati, Ohio, which manufactures a wide.Download